To truly appreciate high performance motor cars one has to leave South Africa with its wonderful dry roads and big, clear skies and head for the territory where many of these cars are conceived. And ...
Chris Moerdyk is the former head of Strategic Planning and Public Affairs for BMW South Africa and was listed in a recent Markinor corporate survey as one of South Africa's top marketing thought leaders. In September 2002 he was appointed by The State President to the inaugural board of the Media Development and Diversity Agency and 2001 he was awarded a prestigious Fellowship of The Institute of Marketing Management. Chris is marketing strategy advisor to Optimal Energy (Pty) Ltd., developers of Joule, South Africa's first electric car. He is non-executive chairman of Bizcommunity Publishing SA (Pty). You can follow him on Twitter at @chrismoerdyk
To truly appreciate high performance motor cars one has to leave South Africa with its wonderful dry roads and big, clear skies and head for the territory where many of these cars are conceived. And ...
There is a new baby at home. And she’s beautiful. I had another baby but she was a complete pain in the arse to look after, apart from which she was utterly useless when cornered. So, a 10 yea...
Ok, I said to myself, here’s half a million bucks, go buy yourself a car… My immediate response was that I’m a 4×4 person, equipped with a two-year-old Discovery 4 which hasn...
Strange isn’t it, that the motor industry is able to lead the world with incredibly advanced technology and product quality while at the same time persevering with one of the most out-dated busi...
At least once a year I make a point of getting into the seat of some or other BMW just to marvel at how automotive ingenuity manages to climb higher and higher. But, it seems to me that where motor ma...
When serious petrol-heads talk about motor car design, they don’t use words like “aesthetics” or “consequential design protocols” and “integrated flow mechanics” but pure and simple “o...
There is no doubt that if you look after a car it can last forever. What made me think about this was when I saw a gent in the small seaside town to which I have recently moved drive out of his gara...
I know I am supposed to be writing about cars but there is method in my madness writing about motorbikes. It’s to show that if you have a choice, buy a car instead of a bike and don’t be s...
Although my youth was a long time ago, there are two things that stand out as though they happened yesterday. One was the first time my father let me drive a car – it was a 1949 Chev and it wa...
Whenever a new BMW 3 Series is launched my immediate reaction is to head off for an exotic breakfast. Not only because I find every latest model extremely appetising but because the 3 Series has been ...
|