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Chris Moerdyk

Chris Moerdyk

Chris Moerdyk is the former head of Strategic Planning and Public Affairs for BMW South Africa and was listed in a recent Markinor corporate survey as one of South Africa's top marketing thought leaders. In September 2002 he was appointed by The State President to the inaugural board of the Media Development and Diversity Agency and 2001 he was awarded a prestigious Fellowship of The Institute of Marketing Management. Chris is marketing strategy advisor to Optimal Energy (Pty) Ltd., developers of Joule, South Africa's first electric car. He is non-executive chairman of Bizcommunity Publishing SA (Pty). You can follow him on Twitter at @chrismoerdyk


Posts for Chris Moerdyk

BMW 550i GT

BMW 550i GT – car review

Chris Moerdyk | Tuesday, January 29th, 2013 10:20 am GMT +2

0 Comments

To truly appreciate high performance motor cars one has to leave South Africa with its wonderful dry roads and big, clear skies and head for the territory where many of these cars are conceived. And ...


There is a new baby at home. And she's beautiful.

There is a new baby at home. And she’s beautiful.

Chris Moerdyk | Tuesday, June 26th, 2012 08:20 am GMT +2

1 Comment

There is a new baby at home.  And she’s beautiful. I had another baby but she was a complete pain in the arse to look after, apart from which she was utterly useless when cornered. So, a 10 yea...


My Fickle Heart

My Fickle Heart

Chris Moerdyk | Wednesday, April 11th, 2012 09:18 am GMT +2

0 Comments

Ok, I said to myself, here’s half a million bucks, go buy yourself a car… My immediate response was that I’m a 4×4 person, equipped with a two-year-old Discovery 4 which hasn...


The Servicing Business

The Servicing Business

Chris Moerdyk | Wednesday, February 29th, 2012 01:16 pm GMT +2

5 Comments

Strange isn’t it, that the motor industry is able to lead the world with incredibly advanced technology and product quality while at the same time persevering with one of the most out-dated busi...


BMW 640i

Beautiful balance

Chris Moerdyk | Tuesday, February 7th, 2012 12:13 pm GMT +2

0 Comments

At least once a year I make a point of getting into the seat of some or other BMW just to marvel at how automotive ingenuity manages to climb higher and higher. But, it seems to me that where motor ma...


by Chris Moerdyk

Overtaking presence…

Chris Moerdyk | Wednesday, November 23rd, 2011 12:31 pm GMT +2

2 Comments

When serious petrol-heads talk about motor car design, they don’t use words like “aesthetics” or “consequential design protocols” and “integrated flow mechanics” but pure and simple “o...


Go classic. Save money?

Go Classic. Save Money?

Chris Moerdyk | Tuesday, October 25th, 2011 06:30 am GMT +2

4 Comments

There is no doubt that if you look after a car it can last forever.  What made me think about this was when I saw a gent in the small seaside town to which I have recently moved drive out of his gara...


Of motorbikes and manhood...

Of motorbikes and manhood

Chris Moerdyk | Thursday, October 6th, 2011 01:26 pm GMT +2

4 Comments

I know I am supposed to be writing about cars but there is method in my madness writing about motorbikes. It’s to show that if you have a choice, buy a car instead of a bike and don’t be s...


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Feline Charms

Chris Moerdyk | Monday, August 29th, 2011 01:27 pm GMT +2

0 Comments

Although my youth was a long time ago, there are two things that stand out as though they happened yesterday.  One was the first time my father let me drive a car – it was a 1949 Chev and it wa...


Three's Supersonic Launch

Three’s Supersonic Launch

Chris Moerdyk | Thursday, August 18th, 2011 11:51 am GMT +2

1 Comment

Whenever a new BMW 3 Series is launched my immediate reaction is to head off for an exotic breakfast. Not only because I find every latest model extremely appetising but because the 3 Series has been ...