VW Golf Bluemotion roulette

Norway was turned into a realtime game of roulette using Google Maps and Streetview for the new VW Golf Bluemotion. The E6, which became the Norwegian equivalent of Route 66, had 80 000 roulette stops set up for users following the campaign to chose where they think the car would run out of fuel. The person who guessed correctly would then win the car. This allowed the users to explore the car and play around with the features like calculating the fuel consumption using Golf Bluemotion technology. Quite a nifty campaign to get people in touch with the technology of the car.

Watch the video and let me know what you think?

Tags: BlutMotion, Golf, roulette, Vokswagen, VW Golf BluMotion